What is M Commerce:M-commerce is the purchase and sale of goods and services through cellular telephone and wireless handheld devices such as Personal Digital Assistants (PDAs) or tablets.
M-commerce is known as the next generation of e-commerce. M-Commerce offers online purchases to the users anywhere, without the need of a PC or laptop, on the Internet.
The History Of Mobile Commerce:Mobile Commerce has been since 1997. First of all, it was limited to buying ringtone and to service through text message. In 1999, a mobile app like the first browsing was introduced in Japan, and the most important of them was I-Mode.
In 2003, the Dutch department store Chen de Bijnikorf launched the first sales campaign through text messages. Customers could register online, provide their bank account details and delivery address.
During the three days of this campaign, he received 9 text messages per day with special offers. Article could be purchased by replying with "yes <special offer number>". Payment was done through bank transfer.
In later years, browsing on mobile phones became possible However, the screens were too small and websites were rarely customized for small screens. As a result, the success of mobile commerce was limited.
The real success of mobile commerce came with the introduction of the iPhone. The apps designed for mobile use made online interactions easier by using a smaller screen.
Increase in app popularity (special applications for mobile devices)
Mobile phone with big screen
5G high bandwidth, 3G to 4G 3 and beyond 2020
Based on the country, mobile traffic on websites is now 50% or more.
Now the company has no choice but to support mobile phones and tablets.
However, in many countries, the mobile traffic conversion ratio, and especially mobile phones, are far less than traditional screens.
In other words, consumers often use mobile phones to search for cheap things to buy but actual expiration of transactions is often done from large screens such as PCs.
Market statistics of many countries show that while the increase in mobile traffic in websites, the rate at which mobile commerce has not increased has increased.
Due to adoption of mobile conversion ratio and mobile commerce, every country can vary, but there are common reasons for this:
Mobile Adaptation: People in many Asian countries do not have laptops or PCs. Mobile phones are the only access device to access the internet, because it is cheap and Asian takes less space in the house.
Mobile commerce is not easy: offering a well-designed mobile online shop is not easy. The screen is very small and bandwidth is limited. Apart from this, many standard online payment methods do not support well for mobile devices.
Mobile adoption late by retailers: Mobile Commerce site offers are not cheap. As a result, many mobile shopping experiences are not ideals.
Why do people buy through mobile commerce?Device vendors target young generations who use mobile phones more than any other age group.
In order to promote the advancement of M-Commerce from e-commerce, we encourage online vendors to collaborate with big names in the telecommunications industry so that users can shop online with their phones.
Most of these advances are accomplished through sophisticated application designs which are constantly developed.
One of the features of the M-Commerce site is the optimization of websites so that they can be easily used with small screen sizes.
What do people buy from mobile commerce?There are variations in what people buy through mobile devices. In fact, people buy digital tickets, materials, toys and games more by mobile.
More large or complex product like computer hardware and fashion is still purchased through desktop PCs.
Advantages and Disadvantages of M-Commerce:As history tells us, every single technology has its advantages and disadvantages. The same thing applies to mobile commerce also.
Advantages of M Commerce:
- It provides a convenient, secure and easy communication and distribution network.
- It provides broad access because most people use cell phones.
- It enables businesses to effectively target customers, such as location, service providers, devices, etc.
- This reduces the cost of transaction and order processing.
- This encourages competitive prize assessment.
- It simplifies all business processes.
- Disadvantages of M Commerce in Hindi:
- Low acceptance rates for new devices, applications, and technology among people
- Reduction in supporting infrastructure, professionals and technology in developing countries
- Issues of Security and Privacy
- Expensive 2G, 3G plans
Why are M-Commerce Important?The rise of mobile commerce is important. In the United States, spending on mobile e-commerce increased from $ 0.6 billion in Q2 2010 to $ 11.1 billion in Q2 2015.
The Goldman forecast estimates that by 2018, M-Commerce 2013 will reach the value of e-commerce, which was $ 626 billion.
Sometimes, between cross-users, cross-device shopping became a part of their regular shopping experience.
According to Criso's report for Q3, 47% of the users used the tablet for mobile commerce, 43% used smartphones, and 39% used to buy laptops.